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Similar properties sold recently
A clear table of similar deals made in the property's area. This lets you show the owner exactly what data the price benchmark is based on.
A professional report that explains the market
Show the property owner where their property stands, against the market.
Nadlan One’s CMA report combines completed sale transactions from the Israel Tax Authority database with similar properties currently offered on the market. Private-owner listings and exclusive listings held by agents can also be added, creating a broader and more up-to-date picture of current asking prices alongside actual completed transaction prices.
CMA
Comparative Market Analysis
Sold · On the market · Property location
A branded report with the agent's photo and the agency logo
CMA report for agents
Comparative market analysis
Property pricing
What is a CMA report?
A report that compares the property against two different market pictures
CMA, Comparative Market Analysis, is a comparative market analysis that helps an agent support a pricing conversation with market data, rather than relying only on intuition or the asking price of a single property.
In Nadlan One, the report combines two types of information: completed sale transactions from the Israel Tax Authority database, showing prices at which transactions actually closed, and similar properties currently offered on the market, showing today’s competition and current asking-price levels.
The active-market picture can be expanded with listings from private owners and exclusive listings held by real-estate agents. This lets the agent compare the subject property not only with what has already sold, but also with a broader set of properties competing for the same buyers right now.
Combining completed transactions with active listings from different sources helps explain the gap between asking prices and actual transaction prices, provides a more current and accurate picture of market pricing, and supports a professional pricing and marketing conversation.
A CMA report is a marketing and analytical work tool for the agent. It is not a real-estate appraisal and does not replace a licensed appraiser’s valuation.
A clear visual display
This is what a CMA report that explains the market to the property owner looks like
Instead of just numbers, a clear illustration of comparable deals that sold, where the asking price falls, and the price per square meter relative to the market.
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Where the asking price stands relative to the market
A clear visual illustration of where the property stands relative to properties that have sold. The owner immediately sees whether the price sits above, below, or close to the average.
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Price per sqm comparison
Not just the total price, the price per square meter is also shown visually, to help you see whether the property is positioned correctly relative to similar properties that have sold.
Not just data
A branded report that looks professional to the client
The analysis matters, but so does how it's presented to the property owner.
In Nadlan One's CMA report, you can also highlight branding:The agent's photo, the agency logo, and an organized presentation of the data.
This way, the report doesn't look like a dry table, but like a professional document that backs up the agent in the meeting and conversation with the owner.
- Agent's photo in the report
- Agency logo
- A neat, clear structure
- A document suitable for presenting to the client
Logo
Nadlan One · CMA report
Comparative market analysis for a property
The agent
Daniel Cohen
The property being checked
4 rooms · Ra'anana
Asking price: ₪3.29M
against properties that were sold
Range: ₪3.08M–₪3.23M
The property is slightly above the sales range
Against today's properties on the market
Range: ₪3.34M–₪3.45M
The property is close to the lower end of the active range
To explain the price professionally
The report allows the agent to explain to the property owner why the price is set where it is, and what the recommendation is based on.
To display professionalism to the property owner
An organized, branded report strengthens the agent's presentation and sets them apart to potential clients.
Continue from within the system
The report is part of the agent's work within the system, alongside the property, the client, and the continuation of the process.
Apartment database for agents
See how working with properties and market data becomes part of the agent's way of working.
To the apartment database →CRM for agents
Keep watching how the data, properties, and follow-up connect to the ongoing work with the client.
To the CRM for Agents →Real estate software
A CMA report is part of a complete system for managing clients, properties, processes, and automations.
To the brokerage software →
FAQ
Questions about the CMA report for agents
What is a CMA report for agents?
A CMA report is a comparative report that helps an agent position a property relative to the market. The report compares the property to properties that sold and to similar properties currently offered on the market.
Why is it important to compare against both sold properties and active properties?
Sold properties show what the market was actually willing to pay, while active properties show what the property is competing against now. The CMA can also include private-owner listings and exclusive agent listings, creating a broader and more accurate view of current market price levels.
How does the report actually help the agent?
The report helps present the property owner with a clear market picture, support the pricing conversation, strengthen the acquisition meeting, and professionally illustrate where the property stands relative to the market.
Does the report include branding for the agent or the agency?
Yes. The emphasis in Nadlan One is on a branded report you can present to the client, including the agency logo and the agent's photo.
How do you see in the report where the property is positioned?
The page emphasizes a clear visual display of the property's position relative to properties that have sold and properties active on the market, to understand whether the price is below, within, or above the market range.
Is the CMA report part of the workflow in the system?
Yes. The goal is for the report to be part of the agent's work within the system, as part of the property information and the professional process with the property owner.
Want to see a CMA report in action?
To show the property owner the market, clearly and on-brand.
We'll show you how to produce a CMA report, compare it to the market, and present a professional document from within Nadlan One.